Earlier today, as originally reported by Guitar.com (which also broke the news on Gibson's lawsuit against the parent company of Dean Guitars), the European Union General Court ruled that Gibson's Flying V body shape design was not distinct enough to merit trademark protection against other V-shaped guitars. By checking the boxes you agree to receive the following from us via e-mail. My personal opinion is that Gibson is unlikely to win since these designs have been out there for so long. Guitar.com is the world’s leading authority and resource for all things guitar. We provide insight and opinion about gear, artists, technique and the guitar industry for all genres and skill levels. The guitar giant is alleging trademark infringement, trademark counterfeiting, unfair competition and trademark dilution on the part of Florida-based Armadillo Distribution Enterprises, Inc. The issues are totally different in each case. Be the first to hear about . 'I'm very confident we're a learning organization and we're focused on the future,' James 'JC' Curleigh says. But Gibson apparently shifted its position on these guitars as the angular models hit their 40th birthdays, which also coincided with the passing of Armadillo founder Elliott Rubinson in February 2017. What’s striking is the timing of the suit, as these Dean guitars have been in the market for decades. Among other allegations, Gibson is accusing Armadillo, which also owns drum maker Ddrum, of running afoul of seven of its trademarks. Oops, looks like you forgot something. It alleges that Dean copies various Gibson trademarks and this, in return, causes confusion among consumers. UPDATE: Armadillo Enterprises has responded to the news of the suit in a letter to the company’s dealers, strongly refuting the claims made in Gibson’s complaint. The ongoing legal battle between the Gibson and Dean guitar companies has taken a new turn. Gibson is seeking 2 million dollars per infringement making for a total of $14 million at stake. Gibson vs. Dean Lawsuit – DAMN! Still, Gibson filed a lawsuit against Dean Guitars and Luna Guitars for using Gibson’s trademarked designs on their guitars. Thoughts on the recent Gibson lawsuit against Dean 1. Armadillo alleges that Gibson had sent cease and desist notices to Dean retailers as part of their campaign. Your purchases help youth music programs get the gear they need to make music. Last weekend, Gibson quickly pulled its "Play Authentic" video from YouTube after it was met with nearly universal scorn from the guitar community. That means they could ask for much higher damages from Dean. The news of this suit comes hot on the heels of Gibson Director Of Brand Experience Mark Agnesi discussing trademark infringement in a YouTube video uploaded by Gibson last week. As well as looking back over 35 years of PRS, the brand’s virtual booth at Guitar.com Live showed off just how far its come, and how it found the positives in 2020. Over the years, Dean Guitars has been popular with rock players from Leslie West to Dimebag Darrell, while the V has become closely associated with Michael Schenker, and the Z famously clad in wool for ZZ Top’s Legs video. Gibson Files a Trademark Lawsuit Against Dean and Luna Guitars. The parent company of Dean Guitars and Luna Guitars, Armadillo Enterprises, has responded to Gibson’s multi-million dollar trademark infringement lawsuit, as first reported on Guitar.com, robustly refuting Gibson’s allegations, and vowing to take the fight to Gibson in the courts. The guitar giant is alleging trademark infringement, trademark counterfeiting, unfair competition and trademark dilution on the part of Florida-based Armadillo Distribution Enterprises, Inc. With numerous claims—including "trademark infringement, trademark counterfeiting, unfair competition, and trademark dilution"—Gibson is seeking damages of millions of dollars, "comprising Armadillo’s profits, damages sustained by Gibson, and the costs of the action.". The ultra V was introduced in 87' or something and CS in 06. For more on the Gibson lawsuit, read the whole story at Guitar.com. Your purchases also help protect forests, including trees traditionally used to make instruments. If this strikes observers as the type of move one could expect in the Henry Juszkiewicz era, before new CEO JC Curleigh revived the company and set about on a public re-branding campaign, well, you wouldn't be wrong. Back in the late 80’s and early 90’s there was a little memory chip design firm called Micron located in downtown Los Altos, CA. The latest guitar news, reviews and features delivered to your inbox. The January 2021 issue of Guitar Magazine is out now! Dean's parent company Armadillo Enterprises filed a countersuit on July 8. The Dean headstock design (left) and Gibson headstock design. Gibson follows through on video threat and files multi-million dollar lawsuit against Dean and Luna Guitars in Texas court. While there are differences among them, ultimately they accuse Dean of the same thing. The video caused a wave of negative reactions from the online guitar community, leading to the clip being quickly pulled from YouTube. The October 2020 issue of Guitar Magazine is out now! I disagree with this sentiment. Listen: Mateus Asato takes a blazing solo on Renforshort’s cover of Feel Good Inc. Marty Friedman to host a “multidimensional” New Year’s Day live stream, Neil Young makes his Archives free for the holiday season, Taylor Swift drops Evermore, her second surprise release of 2020, Nova Twins want to make rock a more diverse place: “There’s no other option”, In Pictures: Mono’s gigbags and equipment cases, explained, In Pictures: 35 years of innovation at PRS Guitars, Harry Shearer on Spinal Tap’s Spinal Tap moment, Review: Vintage 25th Anniversary Series V75, V6H & V100, The Genius Of… Raw Power by Iggy And The Stooges, Tech Talk: Preparing guitars for a cross-country move, Black Friday and Cyber Monday 2020 for guitarists: The best guitar deals to watch out for, Guitar Legends: Eric Clapton – the birth of a legend, How to play chords like John Lennon Part 1, How to play chords like Paul Simon Part 2, Armadillo’s response to the Gibson suit here, “You have been warned, we’re looking out and we’re here to protect our iconic legacy.”, a well-publicised period of financial instability. Gibson has allegedly requested a jury trial to resolve the case. Dean Guitars was founded by luthier Dean Zelinsky in 1977, and his take on the Flying V and Explorer – the V and Z – have been in the Dean catalogue ever since. This is the shallowest... 3. In the lawsuit, which was first reported by Guitar.com , Gibson alleges trademark infringement, trademark counterfeiting, unfair competition and trademark dilution on the part of Armadillo. The details of the filing are equally interesting. Guitar.com Live — THE WORLD'S LEADING VIRTUAL GUITAR SHOW —. Despite pulling a misguided video threatening rival brands, Gibson has filed a lawsuit against the parent company of Dean Guitars, citing trademark infringement. Following Gibson’s recovery from a well-publicised period of financial instability, it seems the company has escalated its complaint under the new leadership of James ‘JC’ Curleigh, Cesar Gueikian and KKR & Co. An image of pre-lawsuit Ibanez (left) and post-lawsuit Ibanez. Gibson is suing based on the principle of the matter and to make an example out of Dean to other manufactures that copy Gibson’s designs. What kicked Curleigh's reveal, however, was backlash from a recent lawsuit filed by Gibson against Armadillo Distribution Enterprises, the parent owner of Dean Guitars. Please check the fields highlighted in red. Gibson is trying to say that people could be fooled into thinking a Dean guitar is in fact a Gibson, as they are filing Trademark Counterfeiting. Unloved at the time, but a hugely influential proto-punk manifesto, The Stooges’ frighteningly loud, furiously uncompromising third album does exactly what it says on the tin. Gibson Sues Dean’s Parent Company for $14m over Trademark Infringement. Read more about Armadillo’s response to the Gibson suit here. Notice the “open book” Gibson ripoff vs. the second design. The most dangerous time of year for your wallets is here. 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